Quite brief story of sneakers – how did they become that famous
Even though sneakers became very popular just a few years ago, they have already been present for a rather long time and have their very own history. As early as in the eighteenth century individuals were wearing sport shoes (that were less or more comfortable, depends on the production process back then. However, it was just beginning of the twentieth century when sneakers become to be mass produced.
Author: vanessa_hutd
Source: http://www.flickr.com
- First of all, the name. Those shoes were already known as “sneakers”. Why? Because person who was wearing them was able to easily sneak up, as these shoes were greatly quiet as well as made no noise.
- Futhermore, this was sporty shoes, which were a great deal more comfortable than standard ones. At the beginning, they were mainly worn to play sports and during sport activities. But this also started to change quite soon.
In 1950 young people were already wearing sneakers as a fashionable accessory. However, the real popularity of sneakers became in the 80s. in the United States. What was the reason? First of all, the fashion for staying fit has started. Man were worshiping Arnold Schwarzenegger and were able to work out for hours in case to have a body like him. Girls were working out in front of the TV, fighting for fit body.
What is more, appearance of hip hop subculture. Most of famous rappers and skateboarders were wearing sneakers. That become their trademark. As a consequence, young men and women started to follow them and to wear sneakers too (very helpful website, it is wise to visit). Furthermore, Michael Jordan also has to be mention in this article. He was a first known around the word person, that became some sort of an ambassador of sneakers . The model Nike Air Jordan 1 is well known and widely recognized even today, tons of years later.
Author: SPERA.de Designerschuhe, Taschen und Accessoires
Source: http://www.flickr.com